Chris Zenthoefer, one of the founders of Tulsa Tough, approached Steelehouse to produce a series of TV spots to promote the event and recreational bike riding in general. Using actual people and real stories we crafted spots that communicated the positive memories we all have about riding bikes as kids.

“I had a vision for my spots and I knew if done right, they’d be world-class. Steelehouse took my vision and executed it better than I had hoped. Their team is both highly creative and professional, two traits that are a rare find together.” -Chris Zenthoefer