// At the leading edge of technology, Steelehouse creates Stereoscopic 3D video for New Balance

New Balance asked Steelehouse to create a :30 spot to showcase their new mid-sole technology. Using 3D motion design we modeled, textured, rigged and animated the entire shoe. This allowed us to explode the view of each part of the technology and visually communicate the breakthrough technology of this shoe. A distinctive futuristic stadium environment was a strong aspect of the art direction to communicate how this shoe is the future of running technology. For its debut the video was output using the latest stereoscopic tools to give viewers a chance to experience the shoe in 3D using polarized glasses. It was a big hit at the New Balance show in Boston.